The concept of Booodl is simple: an infinitely scrolling page of things that you might want to add to your collection. The social network also has hooks into e-commerce sites, so online stores can list stuff for sale in their collections. It’s like Pintrest meets online shopping.


MitchelLake were engaged to conduct a global search for a CTO to ensure that Booodl could support its projected business growth through technology.

The search focused on talent with experience in fast growth businesses or start ups as well as the ability to solve and execute demanding fast growth problems across full technology stack including infrastructure, software development, product development and engineering.