AdRoll is a premier advertising technology startup that helps brands run highly-targeted, data -driven digital marketing campaigns.


MitchelLake provided an exhaustive market map and insights from the Australian talent pool at executive level within the Ad Tech ecosystem.

We also consulted on salary packages and cost of doing business in Australia as well as the provision of ESOP advice.

Following AdRoll’s success in America and Europe, launching in Asia Pacific was integral to the global strategy. MitchelLake worked with AdRoll’s SVP of Sales & Ops and the founding team to conduct an extensive market mapping exercise. The assignment was completed within a six week time frame enabling AdRoll to have an exhaustive view of the talent available for the position.

MitchelLake provide ongoing consultancy to AdRoll for the launch in Australia.